City Council District A Candidates
There are three individuals running for the City of Pasadena District A City Council position, with one seat available. Please see below for information on these candidates listed in alphabetical order.
Why are you running for city council?
District A has had little to no representation over the last eight years. Being retired will allow me to serve as a full-time councilman and address the much-needed work. The issues of our district have been ignored for far too long. I believe I can bring the issues to the forefront and bring a higher quality of life to District A.
Each council district is comprised of thousands of people who live and work in Pasadena. What qualifications, job training and/or volunteer experiences prepare you to serve as the representative of your district?
I have owned and operated several successful local businesses and have a strong finance and real estate background. For more than 30 years, I have served the community in many capacities. Here are a few of the organizations I have worked with to improve the quality of life throughout our city, the City of Pasadena Planning Commission Chairman and board member, Our Neighborhood Association President and board member, Sarah's House Homeless Shelter Chairman and board member, North Pasadena President and board member, Pasadena Historical Society President and Board Member and the Pasadena Chamber of Commerce.
What are your top three priorities in serving the city of Pasadena, and one thing you want to advocate for specifically on behalf of your district?
Lowering property tax
Economic Development for all
A fair, transparent & rapid permitting process
Improve the quality of life through improved infrastructure, decreasing crime & enforcing code violations in District A
Attracting new business and retaining existing businesses is vital to the success of a community. Business owners and industry partners large and small are faced with daily challenges - regulations, fees, permitting, workforce challenges and access to information and resources. What do you think needs to be done to support and grow existing businesses and to attract new businesses to choose Pasadena?
The city needs a faster permitting process, and we must prioritize exceptional customer service. We should revisit outdated City Codes and create exceptions for older properties without going through the variance process. The homeless camps are also creating many issues for businesses in all parts of the city. We must do more by working with local shelters and law enforcement to address solutions for the homeless problems.
Our city is mostly developed, and in order to grow, will have to begin to redevelop. How would you facilitate redevelopment? What tools (TIRZ, chapter 380 agreements, municipal bonds, livable community funding, management districts, grants) would you support to assist with redevelopment?
I would be against anything that would add or raise the property tax.
When the residents of Pasadena voted on the Economic Development Corporation, they were told it would be used for redevelopment on the north side. The city should focus on the original purpose, using the money where it was initially intended.
The city should implement a fast-track program to expedite the development and redevelopment process to support economic development.
“Pasadena Loves Local” is an initiative focused on supporting local business and encouraging all citizens to choose local to benefit our community. In your opinion, what can be done to improve the quality of life in Pasadena so that it is a great place for people to choose Pasadena to live, work, play and shop?
Pasadena Loves Local is an excellent example of what can be accomplished by chamber partnerships with businesses. When people are proud of their city, they want to do more. Many aspects of our daily lives reflect our quality of life. Improved infrastructure is not glamorous but vital to residents' and businesses' quality of life. Without good roads, drainage and high-quality water, little else matters.
Ruben Villarreal (Incumbent)